Tag: Instagram

Categories
Pod and Port

Pod and Port: Podcasting, Social Media and Yacht Rock – Instagram’s Long Game and the Yacht Rock Power of Kenny Loggins

In Episode 2 of Pod & Port: Podcasting, Social Media and Yacht Rock, Tom Fox and Jeff Dwoskin explore a major shift in how creators, marketers, podcasters, and business owners should think about Instagram: it is no longer just a closed social platform. With stronger Google indexing, Instagram content can now have a much longer life cycle, which means captions, keywords, file names, and value-driven content matter more than ever

Jeff explains why this changes the game for creators. Instead of treating Instagram as a short-lived post-and-forget channel, listeners are encouraged to think of it as part of a broader search and content strategy. The discussion covers evergreen content, smarter SEO, descriptive file naming, calls to action, and repurposing content in ways that keep valuable work visible without exhausting your audience

Then the show turns to Yacht Rock, with Tom taking the lead on Kenny Loggins. From his transition out of Loggins and Messina to defining Yacht Rock tracks such as “This Is It,” “Whenever I Call You Friend,” and “Heart to Heart,” Tom makes the case that Loggins was a major force in the genre. The conversation also highlights how Loggins successfully made the leap into the video era through blockbuster soundtrack hits like “Footloose,” from Footloose “Danger Zone,” from Top Gun and “I’m Alright” from Caddyshack, showing how adaptability can extend both relevance and reach.

Key Takeaways

  • Instagram content now has a longer shelf life.
  • SEO is now part of social media strategy.
  • Descriptive file names matter.
  • Repurpose with intention.
  • Kenny Loggins shows the power of reinvention.

Resources

Jeff

Jeff Dwoskin on LinkedIn

Stampede Social website

Kenny Loggins on Spotify

Tom

Instagram

Facebook

YouTube

Twitter

LinkedIn

Categories
Pod and Port

Pod and Port: Podcasting, Social Media and Yacht Rock – AI, Authenticity, Instagram, and Christopher Cross

In the debut episode of Pod & Port: Podcasting, Social Media and Yacht Rock, Tom Fox and Jeff Dwoskin dive into one of the biggest questions facing creators, marketers, podcasters, and business owners today: how do you use AI and social media tools effectively without losing authenticity?

Tom and Jeff discuss Instagram, creator monetization, transparency, algorithmic control, and the dangers of relying on AI for generic content. Their central message is clear: AI can be a powerful tool, but it should enhance your creativity, not replace it. The conversation offers practical insights into how creators can think about content, voice, originality, and audience trust.

Then the show shifts into Yacht Rock mode, with Jeff leading a spotlight on Christopher Cross, one of the genre’s defining voices. From “Ride Like the Wind” to “Sailing” and beyond, Tom and Jeff reflect on Cross’s impact, his remarkable success, and why his music still resonates. If you care about smarter content creation and smooth musical memories, Episode 1 has you covered.

Key takeaways:

  • AI works best when it enhances your ideas rather than replacing your creativity.
  • Authenticity still matters, and audiences can often sense when content feels overly automated.
  • Social media platforms may offer more tools, but creators still need to stay grounded in their own voice.
  • Transparency and trust remain critical for audience engagement.
  • Christopher Cross remains one of the essential artists in any Yacht Rock conversation.

Resources:

Jeff

Jeff Dwoskin on LinkedIn

Stampede Social Website

Christopher Cross on Spotify

Tom

Instagram

Facebook

YouTube

Twitter

LinkedIn

Categories
The PfBCon Podcast

The PFBCon Podcast: Turn Your Podcast into a Trackable Growth Engine with Instagram DM Automation with Jeff Dwoskin

Jeff Dwoskin, Co-Founder of Stampede Social and a longtime podcaster, explains how podcasters can turn episodes into measurable growth engines by using Instagram and Facebook DM automation to connect podcast calls to action to trackable engagement and conversions.

Jeff outlines the core problem that podcasts are powerful but opaque—downloads don’t reveal who took action—and proposes a simple attribution path: prompt listeners to comment or DM a keyword, automatically deliver links via DM, and measure clicks and engagement to prove ROI. Jeff emphasizes why Instagram works well for podcasters (two-way conversations, discovery, private/trackable DMs), why “link in bio” adds friction, and how clear CTAs increase response. He highlights additional tactics, including Reels/Shorts/TikTok for discovery, Instagram Live with automation, giveaways, fan tracking, dashboards, social scorecards, and competitive reporting, plus a new YouTube comment automation feature that routes clickable links via YouTube notifications. The conversation closes with a reminder to evolve with audience behavior and formats—using a yacht rock/MTV analogy and a note that younger audiences watch YouTube like TV—along with a Black Friday offer code (indie50) for 50% off the middle and top Stampede Social plans.

Key highlights:

  • Turning Podcasts into Growth
  • The Podcast Attribution Problem
  • DMs Create Trackable ROI
  • Why Instagram Works
  • Calls to Action That Convert
  • Discovery Beyond Followers
  • Lives Giveaways Superfans
  • Case Study 70% Click Rate
  • Frictionless Engagement Rules
  • Dashboards and Social Intel
  • New YouTube Comment Automation
  • Yacht Rock and Evolving Media

Resources:

Follow Jeff Dwoskin on:

Stampede Social

LinkedIn

Instagram

Classic Conversations Podcast

X

Categories
Fox on Podcasting

Fox on Podcasting – Unlocking Facebook’s Organic Growth Strategies for Podcasters with Jeff Dwoskin

Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast. In this episode, Tom welcomes Jeff Dwoskin, co-founder of Stampede Social, for an in-depth discussion on the latest trends in social media strategy that impact podcasters.

They delve into Facebook’s newest report, the Widely Viewed Content Report, revealing that the platform’s algorithm increasingly favors posts without external links. With only 2% of posts containing links getting significant views, Jeff shares several actionable strategies for podcasters to increase organic reach, such as using DM automation tools like Stampede Social for sharing content links. They also explore the potential for ongoing engagement with listeners through direct messaging (DM), transforming casual followers into engaged fans. Jeff provides insights on the importance of updating giveaways and calls to action to maintain audience interest and hints at upcoming features for Stampede Social in 2025. Lastly, Jeff touches upon the podcast conference scene, sharing his potential plans for attending events like Podcast Movement in Dallas.

Key highlights:

  • Exploring Facebook’s Latest Report
  • Social Strategy for Podcasters
  • Challenges with External Links on Facebook
  • Solutions for Podcasters: Stampede Social
  • Maintaining Fresh Engagement

Resources:

Jeff Dwoskin on Linkedin

Stampede Social

Tom

Instagram

Facebook

YouTube

Twitter

LinkedIn

Categories
Greetings and Felicitations

Podfest Expo 2024 Speaker Preview Series – Jeff Dwoskin

In this episode of the PodfestExpo 2024 Speaker Preview Podcasts series, I visit Jeff Dwoskin, founder of Stampede Social and host of the Classic Conversations podcast, and discuss his presentation at PodfestExpo. Some of the issues we tackle in this podcast are:

  • How to use Instagram much more effectively as a lead generator.
  • How Chris Krimitsos brings out the best in everyone.
  • Why you should attend PodfestExpo 2024.

I’m hoping you’ll be able to join me at PodfestExpo 2024, which Podfest Global is hosting. This year’s event will be the 10th anniversary and will be held January 25–28, 2024, at the Wyndham in Orlando, Florida. The line-up of this year’s event is simply first-rate, with some of the top names in podcasting.

Podfest Expo is a community of people interested in and passionate about sharing their voice and message through powerful audio and video mediums. We’re proud to unite as many people as possible to learn, get inspired, and grow better together.

PodfestExpo is so much more than just a mere conference. While we pride ourselves on featuring the most engaging speakers, exciting topics, and in-depth content, the thing that sets the PodfestExpo event apart from all others is the tight-knit community we’ve been building since 2013. You don’t just attend a Podfest event – you become part of the Podfest family.

Whether you’re new to podcasting or a veteran podcaster looking to innovate and improve your podcast, our easy-to-understand Conference Topics allow you to customize a daily agenda based on what you’re most interested in learning. No matter your skill level or experience, PodfestExpo 2024 has plenty to offer!

I hope you can join me at the event. For information on the event, click here. As an extra benefit to listeners of this podcast, Podfest Expo is offering a discount on the registration price. Enter the discount code “Listener.”.

PodfestExpo 204 is a production of Podfest Global, which sponsors this podcast series.

Jeff Dwoskin on LinkedIn

Stampede Social

Classic Conversations Podcast