Tag: Google

In Episode 2 of Pod & Port: Podcasting, Social Media and Yacht Rock, Tom Fox and Jeff Dwoskin explore a major shift in how creators, marketers, podcasters, and business owners should think about Instagram: it is no longer just a closed social platform. With stronger Google indexing, Instagram content can now have a much longer life cycle, which means captions, keywords, file names, and value-driven content matter more than ever.

Jeff explains why this changes the game for creators. Instead of treating Instagram as a short-lived post-and-forget channel, listeners are encouraged to think of it as part of a broader search and content strategy. The discussion covers evergreen content, smarter SEO, descriptive file naming, calls to action, and repurposing content to keep valuable work visible without exhausting your audience.

Then the show turns to Yacht Rock, with Tom taking the lead on Kenny Loggins. From his transition out of Loggins and Messina to defining Yacht Rock tracks such as “This Is It,” “Whenever I Call You Friend,” and “Heart to Heart,” Tom makes the case that Loggins was a major force in the genre. The conversation also highlights how Loggins successfully leaped into the video era through blockbuster soundtrack hits like “Footloose,” “Danger Zone” from Top Gun, and “I’m Alright” from Caddyshack, showing how adaptability can extend both relevance and reach.

Key takeaways:

• Instagram content now has a longer shelf life.
• SEO is now part of social media strategy.
• Descriptive file names matter.
• Repurpose with intention.
• Kenny Loggins shows the power of reinvention.

Resources

Jeff

Jeff Dwoskin on LinkedIn

Stampede Social Website

Kenny Loggins on Spotify

Tom

Instagram

Facebook

YouTube

Twitter

LinkedIn