Tag: podcasting

Categories
Innovation in Compliance

The Many Marketing Uses of Podcasts with Jay Rosen

Jay Rosen is the Vice President of Business Development at Affiliated Monitors, Inc., a company that helps businesses face certain types of ethics and compliance challenges. Tom Fox and Jay talk about the power of podcasting as a new component of marketing for Affiliated Monitors in this week’s show. 

 

 

Getting The Message Out

Tom asks Jay to elaborate on how he’s been able to help people within his organization become more comfortable with having short and direct messages to send out about Affiliated Monitors. “My message – and our message internally to our folks – is that they are just so well versed and so talented, there’s nothing to be afraid of,” Jay says. He adds that they are removing barriers of entry and letting employees know that no matter what level of staff they’re at, they have a story to tell. “Personalize your experience at AMI, and that enthusiasm will come through to the people who want to watch.”

 

The Beauty of Evergreen

Jay talks about previous podcast series he’s had with Tom and explains that AMI was able to evolve its thinking around podcasts because the previous series was evergreen. The beauty of evergreen podcast content is that you’re able to repurpose it, repackage it, and use it in your target marketing. “It exists on the AMI website, and it’s still valuable content as well as an incredibly cost-effective tool for you because if you want to slice and dice something you did a couple of years ago in a different way, for a different reason, today, it doesn’t cost you anything but your time,” Tom adds. 

 

Podcasts As a Channel Tool

A podcast you make lives somewhere, such as your website or Apple Podcast. Your podcast connects you digitally to people you’ve never met in person and that’s a powerful networking tool. You’re connecting companies and services. 

 

Resources

Jay Rosen | LinkedIn | Twitter 

Affiliated Monitors, Inc

Podcast for Business 

 

Categories
FCPA Compliance Report

Shannon Martin on Internal Podcasts for the Corporate Compliance Function

In this episode, I visit Shannon Martin, Director of Communications and Corporate Podcasting Specialist at Podbean, a podcast hosting platform. We discuss how companies and, more specifically, corporate compliance functions can use internal podcasts to communicate compliance and ethics concepts using storytelling and other informative techniques. Some of the highlights include:

  • Why storytelling works in the corporate world.
  • Why the power of voice works so well.
  • How internal podcasts can help a compliance function avoid compliance communication fatigue.
  • Why your imagination only limits you.

 Resources

Shannon Martin on LinkedIn

Podbean

Categories
Sunday Book Review

August 28, 2022 the Podcasting edition

In today’s edition of Sunday Book Review:

Podcasting for Business

The Queen of Podcasts

Podcasts Made Easy

Education is Important, but Podcasting is Importanter

Categories
Innovation in Compliance

Podcasting: Why It Works So Well For Lawyers with Robert Ingalls


 
Robert Ingalls is Tom Fox’s guest on this episode of the Innovation in Compliance Podcast. He is the Chief Product Strategist at Law Pods, a podcast for busy attorneys. In this episode, Robert and Tom talk about the power of podcasting as a medium for professionals in legal fields, why it works, and what’s in store for the future of podcasting in the legal industry.
 

 
What Makes Podcasting Work
Consumer behavior is shifting, and so are people’s learning styles. Nowadays people want to be entertained whilst receiving information; podcasts are a great medium for this, especially for legal professionals who wish to pass on legal expertise to a wider audience. “When you make a podcast you’re asking them to press play and keep living their life,” Robert tells Tom. Audio allows people to consume content in a way that is most convenient and accessible to them.
 
Making The Leap
Lawyers have had the ability to produce audio content for many years. Tom asks Robert why this was never utilized until recently. “Because they don’t need the new thing,” Robert replies, cheekily. A lot of law firms catch up with the trends slowly, and they also hope that the new trends will fizzle out or go away so they don’t have to implement them. However, the legal industry is shifting and lawyers and other legal professionals are making the leap into audio content, and picking up on social media a lot faster than they used to.  They are noticing that other law firms are doing so as well, and that their clients are reacting to it. Law firms are now understanding that consumer culture is shifting and taking necessary measures to stay relevant.
 
The Power of Storytelling
The easiest way to attract someone to your content is via interesting and authentic stories that are also a little informal. “Be a little more informal… relax yourself and tell [your listeners] what you would want to tell them in that kind of [cocktail party] environment and pepper in some stories,” Robert advises Tom and the listening audience. The podcast is a unique area to use your voice to make a connection with someone else. When storytelling attracts your audience, it encourages them to come back, which in turn motivates them to share your content. 
 
What’s Next
In the near future, there will be a period of concentrated growth. People will be able to ask legal questions via their digital assistants and get specific answers from lawyers, that are segmented audio clips from podcasts. Podcasting will no longer be considered something that is a fad to the legal industry but a useful tool.
 
Resources
Robert Ingalls | LinkedIn | Twitter
Law Pods
 

Categories
FCPA Compliance Report

Gordon Firemark on Legal Developments in Podcasting


In this episode of the FCPA Compliance Report, I am joined by Gordon Firemark from the Firemark Law Firm. Gordon was one of the first lawyers working on the legal side of podcasting. He returns to update us about legal developments in the world of podcasting, how the podcast market has developed and what is new at Firemark Law. Highlights of this podcast include:

  1. What’s new in the legal world for podcasters?
  2. What are the key legal risks podcasters need to think about?
  3. How have you seen the podcast market develop?
  4. Where do you see the market going?
  5. What’s new at Firemark Law?

Resources
Firemark Law Firm

Categories
Greetings and Felicitations

Chris Conner-Podcasting for Life Sciences

Welcome to the Greetings and Felicitations, a podcast where I explore topics which might not seem to be directly related to compliance but clearly influence our profession. In this episode, you will find out what happens when two podcasters get together for a podcast as I visit with Chris Conner, podcaster in the life sciences arena. Some of the highlights include:

  1. Professional background of Chris Conner.
  2. What is Life Science Marketing Radio and who is the target audience for LSMR?
  3. Why does audio marketing sit in a ‘sweet spot’?
  4. How and why does audio make content creation easier?
  5. Why should every business or thought leader have a podcast?
  6. Why is storytelling in the audio format so powerful?
  7. Has it become more powerful during the pandemic?
  8. Where is content creation for the life science headed down in the road in 2025 and beyond? What about podcasting?

Resources
Life Sciences Marketing Radio
Chris Connor on LinkedIn

Categories
Innovation in Compliance

Celebrating 100 Episodes of Innovation in Compliance


Tom Fox celebrates this special 100th episode of Innovation in Compliance with Megan Dougherty. Megan is the co-founder of One Stone Creative, the company that produces this podcast. The show takes a different spin: first Megan interviews Tom, then he interviews her. They talk about how the show started, favorite episodes, and how you and your business can benefit from podcasting.
Listen to the episode now:


Favorite Episodes
Megan wants to know what Tom’s favorite episode has been so far. He responds that he loves all the episodes equally, but he has the most fun doing series. It’s easy for him to create so much content because he’s continuously thinking up new ideas, he says.
Origin of Innovation in Compliance 
Tom’s friend Howard Sklar, now a Managing Director at Morgan Stanley, introduced him to the world of podcasting. After Howard moved to the corporate world, Tom took over their podcast and went on to start several of his own. He feels that podcasting is like having a virtual cup of coffee with his guests: he sets out a short outline for each episode but allows the conversation to flow naturally. Whatever they’re passionate about in the world of innovation or compliance, guests are welcome to share. Megan remarks that she enjoys listening to the show because it’s accessible even to laypeople, despite being firmly niched.  
Benefits of Having a Podcast
Megan asks Tom how he has benefited from hosting a podcast in his personal life, his network and his business. He encourages listeners to absolutely start a podcast if they want to. Among the many benefits, he says, are: 

  • There’s a low cost to enter;
  • Your network grows, within your company and industry;
  • You can tap into new markets.

About One Stone Creative
Tom asks Megan how her company began. She answers that she and her co-founder, Audra Casino, started the company two years ago. They used to work together, but hadn’t been in contact for over a year, when Audra called her up and asked if she wanted to go into business together. Their original idea was to be in video production, but it didn’t take off. Podcasting did, though. They quickly got their first podcast client and have been getting more and more referrals since then. Today, they produce podcasts for many interesting people.
How to Produce a Winning Podcast
Megan walks us through how she and her team produce a podcast, from concept to launch to weekly production. They create an AV identity for each show, which includes cover art, intro sound and even marketing materials. 
What’s Next for Innovation in Compliance?
Innovation in Compliance is set to continue for another 100 episodes – and beyond! The world of compliance practitioners, innovators, entrepreneurs, and commentators is full of people with interesting things to say, and Tom Fox is ready to talk to them. 
Resources
One Stone Creative 
Email Megan: megan@onestonecreative.net